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Toys "R" Us

See New York City, New York family vacation

Toys "R" Us

Broadway

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1514 Broadway
New York, NY 10036
800-TOY-SRUS

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Good-for-Kids Rating

Babies
****
Toddlers & Pre-K
****
School-Age Kids
****
Pre-Teens & Teens
*****

Good-for-Kids Rating

Rate Toys "R" Us:

Babies
Toddlers & Pre-K
School-Age Kids
Pre-Teens & Teens
  • Doll & Toy Store

Toys "R" Us Description

A typical visitor report: "We were just passing through Times Square, when my child saw the Ferris wheel, and we had to go in." What? A Ferris wheel? In Times Square? Yes, at the giant Toys "R" Us store. The promise of a ride may draw the kids in from the street, but there's even more outsized fun inside: a 20-foot-high, 34-foot-long animatronic T-Rex and a two-story Barbie dollhouse for starters. Browsing this giant playground is a great way to beat the heat on a hot summer day or escape the brisk wind if you're visiting in winter.

Kid Tips

School-Age Kids: They will want to ride the Ferris wheel; be prepared to ride with any child who's younger than 7 or under 42 inches tall.

Planning Notes

  • It's free, but you will spend money. If you are not in the frame of mind (or don't have the budget) for toy-buying, don't go inside. The selection is so extensive and the energy level so high, it's virtually impossible to leave without a slimmer wallet.

Just the Facts

Hours: Mon.-Thurs. 10 a.m.-10 p.m.; Fri.-Sat. 10 a.m.-11 p.m.; Sun. 11 a.m.-9 p.m.

Fees: Free

Recommended Time: 1 to 2 hours

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