The Food Fights Are Over

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Let's face it: It's pretty easy to suffer from a case of peanut-butter-and-jelly burnout when you're making sandwiches for your kids day in and day out. And then there's the perpetual guilt every mom feels around meal time: Why does my toddler think French fries are the only vegetable on the planet and will she ever eat anything but chicken fingers?

No more. Kiddie food takes center stage this month with the opening of Kidfresh, the Upper East Side headquarters for all things a kid will find delishand good for them. What a combination!

With a full line-up of healthy kids meals, either fully prepared in a Grab + Go section or sold as individual components that kids can customize in the Mix + Match section, Kidfresh is completely geared to little ones, from pint-sized shopping carts to kid-level tables and chairs and a dance space/playroom. Aesthetically pleasing, the space is a mix of every color of the citrus alphabet, from lime and lemons to greens and warm orange. Plus, its a one-stop-shop for everything you need to feed your child meals free of trans fats, artificial flavors or preservatives. Youll also appreciate how Kidfresh meals are prepped according to the portion needs of four unique age groups, Baby (0-1 year), Minis (1-2 years), Juniors (3-5 years) and Kids (6-10 years).

Best of all: You can do a lot of your grocery shopping right here, thanks to a well-stocked pantry that includes treats from Applegate Farms and Earths Best. Looking for a healthy-themed gift for a party? Shop here for fun food-themed items like a Pizza Making Kit, healthy kids cookbook or BuiltNY Bibs. The space will soon offer cooking lessons in a sparkling kitchen, complete with a huge window so your kids can watch, in awe, as the broccoli steams. With breakfast items like star-shaped pancakes with homemade chocolate dip or pizza pasta salad with wagon wheels and roasted chicken, picky eating will soon be a thing of the past!

The Details:
A lunchbox (including main, side, dessert and drink) starts at $6.45
A breakfast (including a side and drink) starts at $4.95
Visit: Kidfresh, 1628 2nd Avenue (between 84th and 85th Street)
Store Hours: Mon-Fri 7:30 AM- 8 PM; Sat 9 AM 8 PM; Sun 10 AM 6 PM
Call: 212.861.1141
Surf: www.kidfresh.com