What is DHA Omega-3?

With New Sara Lee® Soft & Smooth® Plus, moms can enjoy knowing they are serving a great tasting, soft textured made with whole grain bread their little ones will love, plus providing DHA Omega-3 which helps to support healthy brain development.

DHA (Docosahexaenoic acid), an omega-3 fatty acid found throughout the body, is the predominant omega-3 fatty acid in the brain and retina. It is also a key component of the heart and present in breast milk. DHA is important for brain and eye development particularly during the first two years of life and early childhood. It is important that children consume adequate amounts of DHA in their diet to support brain and eye growth and development during the early years of rapid development. DHA ensures that cells in the brain, retina, heart and other parts of the nervous system develop and function properly.

Both varieties of the Soft & Smooth Plus bread contain 12mg of DHA Omega-3 per 2-slice serving, which is 10% or greater than the Institute of Medicine's suggested daily amount for kids, depending on age, ranging from 1-13* . The benefits of DHA in children were based on years of research that showed a role for DHA in the normal development and functioning of the brain, which helps to support healthy brain development during those early years when it makes a difference.

life'sDHA, produced by Martek, is the algae-based ingredient that provides Sara Lee Soft & Smooth Plus bread with DHA Omega. It is also the same DHA added to 99% of US infant formula.

* Reference Intakes for Energy, Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein and Amino Acids (Macro nutrients) (2005). Institute of Medicine

IOM Kid's Daily Suggested Amount
1-3 years: 70 mg DHA
4-8 years: 90mg DHA
9-13 years: 120mg DHA

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