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Marketing Beer to College Students
kayceecat - August 28, 2009
Have you seen the new Bud Light beer cans? Anheuser-Busch's Bud Light brand has come out with "Fan Cans" that have the school colors of 26 different teams. There is no team names or logos on the cans. From what I've been reading, these cans have become popular with the college crows who buy cans in their school colors. No, they didn't have a team name or logo on the can, but is it okay to introduce these cans just in time for the college football season? What's your take on this?
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  • Daughters: Ages 19 & 15
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Helen-NotofTroy - 2 weeks ago
I don't really think it's going to make that big of a difference in college kids buying beer. They're still going to buy it. And, if anything, the fan cans are probably more expensive than regular ones, so I don't even know if they'll encourage students to buy more. Haha
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